Services

Our activities span all media, but always start by defining and agreeing goals and objectives.

Strategic Consultancy

Strategic Consultancy

Identifying brand differentiation, preparing the market and developing fresh communication strategies.

Key Opinion Leader development

Key Opinion Leader development

Fostering high-value relationships, supporting clinical experts and partnering with leaders in the field of medicine.

Medical education

Medical education

Empowering target groups, raising disease awareness, developing brand advocates and effecting prescribing pattern changes.

Meetings management

Meetings management

Growing key relationships and delivering key messages through live, high quality and interactive meetings.

Patient communications

Patient communications

Ethical patient engagement that effectively delivers valuable tactical output.

Multi-channel

Multi-channel

Defining, differentiating and energising your brand through co-ordinated use of multiple print and/or digital platforms to access customers and deliver compelling high-impact communications.

Publication strategy

Publication strategy

Brand profile raising, market shaping and increasing awareness.

Market access

Market access

Understanding and influencing two-way interactions between a changing healthcare market and your product, and communicating its value to maximise uptake.

Training and e-learning

Training and e-learning

HCP and field force solutions to raise brand profile and increase awareness.

How we work

STAGE 1:

Deconstruction

We take nothing at face value. Your brief goes under the microscope. We explore every aspect and immerse ourselves in beliefs and opinions as well as facts. Projects may be straightforward but can equally often be nuanced or lack clarity. Only when we have established the essence of our partner’s true needs, in terms of facts and emotions, can we construct our plans. 

STAGE 2:

Research

In-depth research bridges the gap between our understanding of needs and development of creative strategy and tactics. Detailed exploration of brand and disease, audience segmentation and key messaging informs the baseline from which our strategic plan and creative brief can be developed.

STAGE 3:

Campaign construction

As our expert medical writing and creative design teams craft elegant and persuasive materials, we also forge and maintain great relationships with senior HCPs, liaise with clients around the globe and ensure compliance with regulatory and clinical guidelines.

STAGE 4:

Campaign evolution

We make sure systems are in place to monitor and evaluate response to the campaign, so that we can continue to adapt and perfect our work for maximum long-term impact.