Work Detail

Insight

Heptral is a mature brand used to protect and enhance liver function. In certain overseas markets, including China and Russia, it needed revitalizing.

Idea

A relaunch was planned including a suite of materials for representatives that enabled bespoke presentations to be made. Our tasks included new branding and messaging, video content on the manufacturing process, key opinion leader discussions, patient vignettes and Mode of Action CGI animation, as well as other core sales tools – all produced within just 10 weeks.

Impact

One country’s senior client who fully appreciated the task involved in a very short timescale, summarized our efforts as: “This is excellent work, just what we needed!”

Expertise

Branding, core messaging, film scripting and production, logo design, project management

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