The annual incidence of ADA-SCID is estimated to be between 1/200,000 and 1/1,000,000 live births, with both males and females affected 1. Mapping out and predicting potential diagnosis, referral and treatment pathways was a fundamental part of the landscaping process, and engagement with all stakeholders (key treatment centres, KOLs and patient advocacy groups) was vital to build up a rational and meaningful model for what would be a brand new approach to treatment. Disparate stakeholder needs and attitudes were uncovered that needed to be addressed in the communications strategy.
Our solution covered research, strategic, creative and operational work
Delivery