26th September 2024
We’re so lucky to be able to do what we do at Solaris Health.
Our work in medical communications is varied and challenging (usually in a good way), needing both intellectual rigour and creative thinking. We get to work with driven clients, world expert physicians, inspirational patients, and contribute to education and support for treatments that – in many cases – will change and save lives.
But often it goes further than that: we get to be pioneers.
We’ve launched multiple first-in-class, and World’s first, treatments into EMEA and global markets spanning ex vivo gene therapies, enzyme replacement therapies, antimicrobials and medical devices.
Being a pioneer isn’t quite what I had thought about as a child (there are far fewer horses involved) but it’s thrilling to be delivering work with no blueprint for what we’re doing day to day.
We’re planning creative strategy and launch delivery for novel treatments, developing pathways of diagnosis and treatment for conditions that are mostly unknown, forging partnerships for companies that have no footprint or experience in a particular therapeutic area.
This isn’t to say that we’re making everything up as we go along. Having focused on the rare diseases and unmet needs field since we were established in 2005, we know to navigate the nuances of ‘new’. As well as exemplary scientific and creative delivery, we can bring several more abstract qualities to the table:
Curiosity
An agency should be looking to ask questions, constantly. These could be around objectives, the best ways to achieve them, and whether we can do something differently. This is particularly important in these unknown spaces as there’s a chance that we can create change in behaviour faster and more effectively if we act differently.
Experience
As we’ve been in these positions many times, we’ve learned from what hasn’t worked in the past. Everyone should be able to learn from their own mistakes, but our clients can benefit further from learning from other people’s mistakes.
Perspective
Client teams are sometimes (understandably) so deeply ingrained in their own asset that they sometimes don’t appreciate the environment they’re launching into – be that the behaviour and perceptions of the stakeholders or more practical and educational barriers. When everything around you is new, it’s sometimes easier to focus on what you do know, and we help our clients to transcend that and see the bigger picture.
Enthusiasm
We tend to quickly become ‘true believers’ in every brand we work with, particularly those in new territories. It would be easier to remain impartial, but we can’t help but share our clients’ passion for what they do and strive to make their brands a success.