Value Communications
It is important to have a clear idea, as early as possible, of the unmet need your product may address, and of where it may fit into a particular therapeutic pathway. Both are key to convincing payers and price-sensitive customers of your product’s value.
Equally critical is the clear communication of that value story, both internally and externally.
Solaris helps build value communications materials throughout the product lifecycle. These include aspirational value propositions for products in development, reimbursement and value dossiers for products with evidence from completed trials, objection handlers, and innovative value communications tools
An iterative process
Ensuring your product directly addresses payers’ interests, as well as those of patients, is a critical determinant of success. Developing a clear value proposition early in the product lifecycle helps clarify your product’s attributes and support clinical trial design.
Developing value materials is an iterative process which involves consolidating complex and varied evidence. We recognise that the specific needs for payer value materials will vary by product and indication and will evolve throughout the product lifecycle.
How we stand out
Our experienced team of in-house experts at Solaris, supported by a wide network of pricing and market access specialists, develop clear, fit-for-purpose, and easy to navigate internal- and external-facing value materials.
These include classic Global Value Dossiers that provide detailed information suitable for pricing and reimbursement submissions, in addition to PowerPoint-based tools to clearly and quickly convey key messages.
Testing how different aspirational value messages resonate with payers helps refine the communication strategy and can also provide realistic assessments of upside and downside risk, by supporting market access teams in anticipating and addressing likely payer challenges.
For external stakeholders, we also offer unique insights that will help to communicate value, including ‘objection handling’ tools, usually in an interactive format.
