Strategic Approach
Strategy directs everything we do. We work in partnership with our clients, helping map out effective routes to brand success. To help guide this process, we have developed a range of proven strategic tools and workshops that cover different elements of a successful communications campaign.
Click below to find out more, and contact us to talk about how we can help.
Foundational
New Market Landscaping
Stakeholder Identification & Profiling
New Market Landscaping
- Generate validated market insights to support entry into new environments and drive strategic thinking
- Our approach combines desk research with surveys and one-to-one telephone interviews to provide a complete and realistic review of a new area from a variety of established sources, while also uncovering valuable nuggets of information to incorporate into your approach
Stakeholder ID & Profiling
- Identify key thought leaders and influencers and generate detailed profiles to help map their strengths and interests against your priorities
- Plan effective engagement programmes based on these findings, that will help build mutually beneficial relationships for the future
- Delivered through a blend of quantitative data tools and expert qualitative research
Environmental/Competitive Workshop
- Gather and prioritise market intelligence, identify gaps and opportunities
- Create the basis for a strategic planning process based on realistic foundations
Patient Journey Mapping
- Define current and potential patient pathways, including routes to diagnosis, specialist clinicians involved and likely treatments
- Take a holistic approach: consider QOL and support currently available as part of the overall picture
- Paint ‘typical’ patient profiles to support identification and current/future treatment management
Customer Profiling & Segmentation
- Get closer to your customers by understanding their psychological, contextual, emotional and non-conscious responses to your brand
- Delivered in partnership with our expert psychology team blending short client workshops and an external research process
INCITER Programme
- A behaviour change-aligned workshop for internal teams or external advisors
- Take a deep dive into customer beliefs and behaviours and reveal new opportunities that overcome current challenges and drive the process of change
Brand Foundation
- Create a unique brand platform, based on both rational and emotive elements, providing a clear focus for creative thinking and influencing all activities
- Our tool examines needs, attitudes and function to capture the true personality of your brand and express this concisely
Brand Positioning
- Align perception (internal and external) and strategic intent for your brand into a consolidated approach to inform messaging, marketing, communications and brand initiatives
- Our bespoke workshop format drives strategic thinking to achieve your ideal brand proposition
Brand Messaging
- A pragmatic workshop to formulate a differentiated message platform that will engage and resonate with your target audiences
- Includes aligning messaging priorities across customer teams
Omnichannel Planning
- Create a seamless customer experience across all touchpoints with our strategic workshop which guides planning of a holistic and interconnected marketing campaign
- Utilise understanding of each customer segment, their interests and behaviours, to tailor each communication opportunity to be directly relevant to their needs
Brand Healthcheck
- Our checker tool reviews your brand based on customer awareness and perception, brand differentiation and reputation, visual/digital identity, and consistency/clarity of messaging
- With this information we assess current status, consider product life cycle and make recommendations for improvement
- Carried out regularly the brand healthcheck can be a powerful means to gauge progress
Environment & Stakeholders
Environmental/Competitive Workshop
Patient Journey Mapping
Customer Profiling & Segmentation
INCITER Programme
New Market Landscaping
- Generate validated market insights to support entry into new environments and drive strategic thinking
- Our approach combines desk research with surveys and one-to-one telephone interviews to provide a complete and realistic review of a new area from a variety of established sources, while also uncovering valuable nuggets of information to incorporate into your approach
Stakeholder ID & Profiling
- Identify key thought leaders and influencers and generate detailed profiles to help map their strengths and interests against your priorities
- Plan effective engagement programmes based on these findings, that will help build mutually beneficial relationships for the future
- Delivered through a blend of quantitative data tools and expert qualitative research
Environmental/Competitive Workshop
- Gather and prioritise market intelligence, identify gaps and opportunities
- Create the basis for a strategic planning process based on realistic foundations
Patient Journey Mapping
- Define current and potential patient pathways, including routes to diagnosis, specialist clinicians involved and likely treatments
- Take a holistic approach: consider QOL and support currently available as part of the overall picture
- Paint ‘typical’ patient profiles to support identification and current/future treatment management
Customer Profiling & Segmentation
- Get closer to your customers by understanding their psychological, contextual, emotional and non-conscious responses to your brand
- Delivered in partnership with our expert psychology team blending short client workshops and an external research process
INCITER Programme
- A behaviour change-aligned workshop for internal teams or external advisors
- Take a deep dive into customer beliefs and behaviours and reveal new opportunities that overcome current challenges and drive the process of change
Brand Foundation
- Create a unique brand platform, based on both rational and emotive elements, providing a clear focus for creative thinking and influencing all activities
- Our tool examines needs, attitudes and function to capture the true personality of your brand and express this concisely
Brand Positioning
- Align perception (internal and external) and strategic intent for your brand into a consolidated approach to inform messaging, marketing, communications and brand initiatives
- Our bespoke workshop format drives strategic thinking to achieve your ideal brand proposition
Brand Messaging
- A pragmatic workshop to formulate a differentiated message platform that will engage and resonate with your target audiences
- Includes aligning messaging priorities across customer teams
Omnichannel Planning
- Create a seamless customer experience across all touchpoints with our strategic workshop which guides planning of a holistic and interconnected marketing campaign
- Utilise understanding of each customer segment, their interests and behaviours, to tailor each communication opportunity to be directly relevant to their needs
Brand Healthcheck
- Our checker tool reviews your brand based on customer awareness and perception, brand differentiation and reputation, visual/digital identity, and consistency/clarity of messaging
- With this information we assess current status, consider product life cycle and make recommendations for improvement
- Carried out regularly the brand healthcheck can be a powerful means to gauge progress
Brand
Brand Foundation
Brand Positioning
Brand Messaging
New Market Landscaping
- Generate validated market insights to support entry into new environments and drive strategic thinking
- Our approach combines desk research with surveys and one-to-one telephone interviews to provide a complete and realistic review of a new area from a variety of established sources, while also uncovering valuable nuggets of information to incorporate into your approach
Stakeholder ID & Profiling
- Identify key thought leaders and influencers and generate detailed profiles to help map their strengths and interests against your priorities
- Plan effective engagement programmes based on these findings, that will help build mutually beneficial relationships for the future
- Delivered through a blend of quantitative data tools and expert qualitative research
Environmental/Competitive Workshop
- Gather and prioritise market intelligence, identify gaps and opportunities
- Create the basis for a strategic planning process based on realistic foundations
Patient Journey Mapping
- Define current and potential patient pathways, including routes to diagnosis, specialist clinicians involved and likely treatments
- Take a holistic approach: consider QOL and support currently available as part of the overall picture
- Paint ‘typical’ patient profiles to support identification and current/future treatment management
Customer Profiling & Segmentation
- Get closer to your customers by understanding their psychological, contextual, emotional and non-conscious responses to your brand
- Delivered in partnership with our expert psychology team blending short client workshops and an external research process
INCITER Programme
- A behaviour change-aligned workshop for internal teams or external advisors
- Take a deep dive into customer beliefs and behaviours and reveal new opportunities that overcome current challenges and drive the process of change
Brand Foundation
- Create a unique brand platform, based on both rational and emotive elements, providing a clear focus for creative thinking and influencing all activities
- Our tool examines needs, attitudes and function to capture the true personality of your brand and express this concisely
Brand Positioning
- Align perception (internal and external) and strategic intent for your brand into a consolidated approach to inform messaging, marketing, communications and brand initiatives
- Our bespoke workshop format drives strategic thinking to achieve your ideal brand proposition
Brand Messaging
- A pragmatic workshop to formulate a differentiated message platform that will engage and resonate with your target audiences
- Includes aligning messaging priorities across customer teams
Omnichannel Planning
- Create a seamless customer experience across all touchpoints with our strategic workshop which guides planning of a holistic and interconnected marketing campaign
- Utilise understanding of each customer segment, their interests and behaviours, to tailor each communication opportunity to be directly relevant to their needs
Brand Healthcheck
- Our checker tool reviews your brand based on customer awareness and perception, brand differentiation and reputation, visual/digital identity, and consistency/clarity of messaging
- With this information we assess current status, consider product life cycle and make recommendations for improvement
- Carried out regularly the brand healthcheck can be a powerful means to gauge progress
Channel
Omnichannel Planning
Brand Healthcheck
New Market Landscaping
- Generate validated market insights to support entry into new environments and drive strategic thinking
- Our approach combines desk research with surveys and one-to-one telephone interviews to provide a complete and realistic review of a new area from a variety of established sources, while also uncovering valuable nuggets of information to incorporate into your approach
Stakeholder ID & Profiling
- Identify key thought leaders and influencers and generate detailed profiles to help map their strengths and interests against your priorities
- Plan effective engagement programmes based on these findings, that will help build mutually beneficial relationships for the future
- Delivered through a blend of quantitative data tools and expert qualitative research
Environmental/Competitive Workshop
- Gather and prioritise market intelligence, identify gaps and opportunities
- Create the basis for a strategic planning process based on realistic foundations
Patient Journey Mapping
- Define current and potential patient pathways, including routes to diagnosis, specialist clinicians involved and likely treatments
- Take a holistic approach: consider QOL and support currently available as part of the overall picture
- Paint ‘typical’ patient profiles to support identification and current/future treatment management
Customer Profiling & Segmentation
- Get closer to your customers by understanding their psychological, contextual, emotional and non-conscious responses to your brand
- Delivered in partnership with our expert psychology team blending short client workshops and an external research process
INCITER Programme
- A behaviour change-aligned workshop for internal teams or external advisors
- Take a deep dive into customer beliefs and behaviours and reveal new opportunities that overcome current challenges and drive the process of change
Brand Foundation
- Create a unique brand platform, based on both rational and emotive elements, providing a clear focus for creative thinking and influencing all activities
- Our tool examines needs, attitudes and function to capture the true personality of your brand and express this concisely
Brand Positioning
- Align perception (internal and external) and strategic intent for your brand into a consolidated approach to inform messaging, marketing, communications and brand initiatives
- Our bespoke workshop format drives strategic thinking to achieve your ideal brand proposition
Brand Messaging
- A pragmatic workshop to formulate a differentiated message platform that will engage and resonate with your target audiences
- Includes aligning messaging priorities across customer teams
Omnichannel Planning
- Create a seamless customer experience across all touchpoints with our strategic workshop which guides planning of a holistic and interconnected marketing campaign
- Utilise understanding of each customer segment, their interests and behaviours, to tailor each communication opportunity to be directly relevant to their needs
Brand Healthcheck
- Our checker tool reviews your brand based on customer awareness and perception, brand differentiation and reputation, visual/digital identity, and consistency/clarity of messaging
- With this information we assess current status, consider product life cycle and make recommendations for improvement
- Carried out regularly the brand healthcheck can be a powerful means to gauge progress